7 mistakes entrepreneurs make on Black Friday when trying to sell without a digital base
- Thainá Franceschi da Cruz
- 7 days ago
- 3 min read
Black Friday can be a great opportunity — or a great frustration
Every year, thousands of entrepreneurs try to “take advantage of Black Friday,” but end up seeing low sales, low results, and high emotional exhaustion.
And there is a clear reason for this: promotions don’t work if the digital foundation doesn’t exist.
The truth is simple: Black Friday does not fix lack of structure.It only amplifies what already exists.
If the business has a solid digital presence, it accelerates.If it doesn’t, Black Friday makes the flaws even more evident.
Below, the 7 most common mistakes — and how to avoid them.
1. Not having a website (or having an outdated one)
The #1 mistake is trying to sell only through Instagram or WhatsApp.Without a functional website, the customer cannot find information, does not trust, does not return, and does not convert.
And even worse: Google simply cannot show you.
A website is the foundation of any modern digital strategy.With it, you appear on Google, gain credibility, and have an official place where your brand exists.
2. Not having Google Business Profile configured
Google Business Profile is the heart of local presence.It is where customers find you on the map, read reviews, see photos, and check your opening hours.
Without it, you do not exist for those who search for:
“salon near me”
“lawyer in Paulínia”
“nutritionist in Sumaré”
On Black Friday, showing up on the map is worth more than any ad.
3. Relying exclusively on social media
Instagram is not your home — it is rented land.The algorithm changes, reach drops, your account can even get limited or blocked.
On Black Friday, competing only on social media is like shouting inside a crowded stadium.
You need:
website
local SEO
Google Business Profile
well-structured pages
Social networks are support — not the center of your operation.
4. Not having a clear offer (or offering “anything”)
A promotion without clarity doesn’t sell.Black Friday is not about lowering prices — it’s about creating an irresistible offer with real value.
Common error:
❌ “10% off everything”❌ “Discount only today, DM us”
The customer doesn’t understand the benefit → they don’t buy.
5. Not measuring anything at all
You don't know:
where the customer came from
which channel brings better return
which ad converts
which page performs best
which service has more demand
And without measurement, you sell blindly.
Black Friday without metrics becomes emotional lottery.
6. Not preparing specific communication for Black Friday
Black Friday has its own language.It has energy, expectation, movement.
Common error:
❌ using generic posts❌ posting in a hurry❌ having no narrative❌ speaking to the wrong audience
A good offer without narrative dies in the feed.
7. Starting everything at the last minute
This may be the most common mistake of all.
Black Friday is not built the day before — it is built with:
strategy
digital foundation
optimized website
Local SEO working
active Google Business Profile
prepared pages
aligned communication
Without this, the promotion becomes urgency without direction.
How Ubumtu Black Friday solves exactly these 7 mistakes
Ubumtu’s campaign was created to fill the gaps that prevent entrepreneurs from selling in the digital space.
You receive:
✓ Professional and optimized website
To capture clients 24/7 and appear on Google.
✓ Google Business Profile configured
To appear on the map and be found when searched for.
✓ Local SEO
To compete for real space with businesses already ranking on Google.
✓ Structure for AI 2026
Your site already prepared to appear in AI answers.
✓ Solid and professional communication
To convert followers into customers — without relying only on Instagram.
✓ Black Friday strategic narrative
To deliver value and attract attention the right way.
The Ubumtu Black Friday is not just a discount.It is the push your company needed to finally build a real digital base.
Those who have a foundation show up. Those who don’t, struggle.
Black Friday does not create results.It accelerates the results that your structure can sustain.
If you don’t have a digital base yet — this is the moment to build it.If you already have — now is the moment to strengthen it.
And if you want to do it the right way, with presence, strategy and truth…
👉 Talk to Ubumtu and start your digital transformation now.
Comments