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Wix website or coded website: where to start your company’s digital presence?

  • Writer: Thainá Franceschi da Cruz
    Thainá Franceschi da Cruz
  • Nov 27
  • 3 min read

The first step matters — and it doesn’t have to be complicated.


Every entrepreneur starting in the digital world goes through the same question:“Should I build a website on Wix or invest right away in a coded website?”

And the answer is simple: It depends on the stage of your business.


If you are starting out, validating your brand, needing to appear on Google quickly and without spending months waiting for a programmer, the best path is clear: start with Wix — fast, accessible, lightweight and optimized.

Later, as the company grows, you can naturally evolve to a coded website, much more robust, scalable and personalized.


The digital journey does not need to start with the hardest option.It needs to start with what puts you on the map in the smartest way possible.


Black Friday Ubumtu

Why is Wix the best first step for those who are beginning?


1. It’s fast and accessible — you start showing up right away


Wix allows your website to go live in days, not months.And for those who need results now, that makes all the difference.

Also, with the right setup (like Ubumtu does), the website becomes optimized and ready to rank on Google — especially in Local SEO, essential for regional businesses.


2. It loads fast and communicates well with Google


Google loves organized, lightweight and well-structured websites.And Wix, when correctly configured, delivers exactly that.

No workarounds.No crashes.No compatibility issues.


3. It’s perfect for tests, validations and initial positioning


You don’t need to invest R$10,000 in a website to validate your idea.With a well-built Wix site, you already:

appear on Googlereceive trafficcapture clientstest your identityvalidate your positioning

And all of this spending very little.


4. Evolving to a coded website later becomes much easier


When your business grows, expands products, needs automations, integrations or more advanced performance, then yes — you jump to a Next.js / coded website.

But by then you will already have:

traffichistorySEOreal datapositioningclients coming in

In other words: the leap is much smarter and much cheaper.


When is it worth going straight to a coded website?


If your business has:

need for high performancemore complex integrationsmember areaadvanced automationsspecific customizationshigh expected traffic

…then a coded website might be ideal from the start.

But for 90% of beginner entrepreneurs, this is a waste of money and time.

First, validate. Then, scale.


How Ubumtu works on each stage (and where Black Friday comes in)


Ubumtu’s philosophy is simple: put you on digital in the fastest and most efficient way possible — without exaggeration, without unnecessary charges, without complicating your life.

In Ubumtu Black Friday, you get the perfect combo to start the right way:

Professional optimized Wix websiteLocal SEO configuredGoogle Business Profile adjustedStructure to appear on Google and on the mapPreparation for AI 2026Base to evolve into a coded website in the future

In other words: you start today — without getting stuck — and already prepared to grow tomorrow.

That is the real digital first step.


The truth every beginner entrepreneur needs to hear


It’s not about having the most expensive website.It’s about having the website that puts you in the game.

Wix is this beginning.Code is the next level.

And Ubumtu is here to walk with you, step by step, from basic to advanced, from simple to powerful — always with presence, strategy and truth.


Start small, but start right


Entrepreneurship is not about waiting for the “perfect moment.”It’s about acting with intelligence, efficiency and purpose.

And when we talk about digital presence, that means:

start with Wix, show up on Google, validate your business and grow safely until you reach coded websites at the ideal moment.


👉 Talk to Ubumtu and take advantage of Black Friday to take the smartest digital first step your company can have:


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